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| Jamey Sunshine |
The workout
routine chosen for that day was yoga. The location was
Washington Square, which
is 1.2 miles from the student housing at the New School (8th Ave and 20th). It was
a beautiful morning, so it was a great day for a short run. Yoga was a new
experience for nearly all the students who participated. Rachel led us through
the infamous "downward dog" and "warrior 1 and 2 poses", which
after an hour of strenuous exercises didn't bring the sarcastic laughter they
used to. The workout ended at the usual time, 8:00 a.m. We then returned to our
rooms to shower, refresh, and prepare for our day's internships.
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| Comical Compilation of Yoga Poses |
On my first
day, my boss told me he expected me to make at least one sponsorship deal
before the eight weeks was up. Being that I am interning at Leverage Agency with MSBA's
very own Ben Sturner, this is the sort of expectation placed on all the
interns. For some this might be
daunting, however, what it really shows is the opportunity that we have. I'm
not treated as the lowly intern who gets coffee and pushes papers. I'm a part
of a team and a well-oiled machine designed to generate sales. I was given an
account (two actually), and the opportunity to showcase my skills and
abilities. I have no sponsorship background, but I spent my first three days
reading up on the accounts and familiarizing myself with the brands, and today,
Day 5 (Day 4 at the office), I was ready to start selling.
Throughout
the day I was focused on the one of my brands, Kick It, which is a 3 vs. 3
National Soccer Tour. I researched about 40 brands which I felt was a match for
the target market of soccer moms. Then, I began drafting emails to each of the
account managers to begin the sponsorship conversation. It was very exciting
for me to think about how my emails could potentially generate a sponsorship of
six figures. By the end of the evening, I had contacted several of the brands
and was excited at the thought of hopefully hearing back from them tomorrow.
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| Caroline Wozniacki Compeed Sponsorship |
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| Mardy Fish |
NEVER EAT ALONE
• Network, network, network
MAKE A DIFFERENCE
• Prove your value through real results
PAY YOUR DUES
• Work your way up; not only about the money
FIND YOUR NICHE
• Become an expert in an area of business that you love
STICK WITH THE BASICS
• Thank you notes; don’t burn bridges
OUTWORK THE NEXT PERSON
• Nothing can replace a strong work ethic
Jamey showed
us how in his career he had lived out each of these six objectives, and then how
it had brought forth fruit in his professional career. Inspired and motivated, we
thanked him for his time and went home pondering how we could better maximize
our internship opportunities.
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