The second week began as I boarded
the C train to Columbus Circle, which is a few blocks away from my internship
at World TeamTennis (WTT). WTT is an innovative co-ed professional tennis league
that was co-founded by Billie Jean King in the mid-1970’s. I aid the media relations
director, Rosie Crews, in her every day operations. Simply put, I do a good
amount of writing.
I have had the opportunity to chat
with King on a few occasions and noticed right away her determination,
competitive nature, and huge personality, a few things I admire about the
former tennis star. Her active participation in women’s rights in sport and the
fight against HIV/AIDS, just to name a few, have made a major impact in
communities all over the world.
In the past few weekdays, I have
been doing write-ups about WTT Smash Hits, an annual celebrity tennis event
hosted by Billie Jean King and Elton John, with proceeds donated to Elton John AIDS Foundation. This year happens to be the 20th annual Smash Hits
event. A couple of other interns and I have been working on a page to
commemorate the history of the charity tennis match, with my responsibility being to
cover the highlights from each of the previous 19 years. Thus, I have compiled
about a paragraph describing each year from recordings, programs, and press
releases. Elton John, Billie Jean King, and all of EJAF have done a tremendous
job in the past couple of decades in the fight against HIV/AIDS. I am honored
to help produce content that will be going toward celebrating the event’s history. Once work concluded, I spent an
hour or so working out before IMG’s Carlos Fleming presented at the Leverage
Agency.
We are about four weeks away from the
beginning of the WTT season opener, which only means that the work will begin
to mount as the first match draws closer.
Carlos Fleming, Vice President of
IMG Talent Management, has been in the sports industry for over 15 years. In
his time at IMG, he has represented the Williams’ sisters, Cam Newton, and
Victor Cruz, along with many other professional athletes. As successful as
Fleming has been in his tenure with the company, I was most impressed with his genuine
attitude towards his craft in the sports marketing industry. Ultimately, our
speakers thus far have been very upfront with us in terms of the obstacles it
takes in permeating into this industry, which is something I would rather hear
than an executive who blows smoke. I do not think that I am alone in that opinion.
Fleming told us, as budding sports
industry professionals, that we should never be expendable to our company. That was the most valuable advice he offered during his presentation. He
emphasized that if you work hard and make your company money, you will never be
easily expendable. Fleming's anecdotes about the industry displayed that he made
sure he was never expendable to IMG, which is why he has been a mainstay in the
company since the late 1990’s.
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